Library Portal Program

An Invitation

The Library Portal Program goals are to: 1) Give our users something they can’t easily and affordably get anywhere else and 2) Help your organization gain dependable, repeatable revenue … through increased sales to, and through, libraries.

To achieve these goals, we have developed an innovative program that provides exposure, endorsement and promotion of your product … actively and consistently, with a wide variety of methods … throughout the year.

You’ll become known, liked and trusted with the multiple ways by having content about your product featured editorially.  You will gain ubiquitous exposure through your logo being strategically placed on weekly mailings, content pages and posts in the Tech-Talk membership site. You’ll have access to decision makers and influencers through Tech-Talk sales webinars co-presented on your behalf. Additional options (based on the level you choose) include warm lead generation, referral introductions, and library sales consulting.

Membership in the Library Portal Program is valid for one year. Renewal is dependent on agreement of both parties.

Our business model is to provide unparalleled content and superior, proactive service at a very affordable price so that we achieve unlimited annual renewals and unrelenting customer loyalty.

Participation Requirements

1. Provide a free offering to our members which they can get only through Tech-Talk.  Example:  Unlimited use of a number of classes or perhaps access to the Pro/Premier level. This is something we work out together.
2. Offer insight and provide materials to support articles we write and promotional items we create to endorse you.
3. Co-Present any promotional webinars held on your behalf.
4. Optional: Offer a “deal” if a library organization buys an annual license through Tech-Talk. Libraries respond well to “saving money”.

The Library Portal program is limited to a few select providers with only one in each resource type. There are three levels of involvement from which to choose, each with a limited number of slots available. Differentiating items between them are shown in red.

LEVEL #3: Preferred Resource – US$75,000 annually BETA US$37,500 (1 slot available)

Exposure and Endorsement

Level 3 provides monthly “promotional” reminders to subscribers and end users of your offering in Tech-Talk’s Free Resources.  The objective is to help them know, like, and trust you so that they give your outbound sales team a warm reception.

1. A Co-Branded Page for you within the Tech-Talk membership site, with links, images, and text of your choice. [EXAMPLE: MasterClass]

2. Three (3) editorial feature articles in the weekly Tech-Talk newsletter per year. [EXAMPLE: Canva]

3. Three (3) content and promotional combo webinars presented jointly with you and Tech-Talk. [EXAMPLE: MasterClass]

4. Three (3) digital posters reminding users of your role in Free Resources sent to all subscribers and users. [EXAMPLE: MasterClass]

5. Two (2) Subscriber Admin Calls agenda items with our bi-monthly Tech-Talk Subscriber Admin calls. [EXAMPLE: MasterClass]

6. One (1) spotlight in monthly “One Idea to Boost Your Numbers” communication to all subscribers. [EXAMPLE: MasterClass]

7. An editorial Theme-of-the-Month placement and corresponding announcement. [EXAMPLE: MasterClass]

8. 24 In-Webinar mentions drawn to your specific offering in Free Resources when the membership site is explained.

9. 24 listings in Tech-Talk webinar Quick Reference Guides. Your logo, along with brief text and a link to your co-branded page, will be included in the Preferred Resources section, along with an endorsement editorial.

10. 52 Newsletter placements of logo sent in the weekly email to all users and subscribers … linked to your co-branded page. [EXAMPLE]

11. Logo in Sidebar on every content post (1,600+) and search results list, linked to your co-branded page. [EXAMPLE]

12. Top Navigation placement under the Free Resources tab. [EXAMPLE]

13. Planning and reporting of the execution plan for the above editorial support.

Lead Generation

14. 250 leads, 75 of which we will provide a personal referral. This is in the form of a phone call (typically leaving a voicemail message) followed by an email note alerting the library director to expect a call from you. The process will be coordinated with the outbound sales team for optimum timing. Leads will provide: the library name, location, director’s name, phone and email information.

15. Webinar generated leads from attendee comments and chat responses to strategic questions asked to identify interest in your services.

16. Joint promotional webinar(s) with decision makers and influencers.

Training and Help

17. Online, self-paced training video series on selling to the library marketcovers such things as understanding the market, what makes an easier sale, and how to approach these decision makers. The series also includes support materials such as processes, industry terminology and scripts for getting the appointment.

18. Monthly Call and Help Desk.  Library Portal partners can attend the monthly calls for members of this program. In these sessions, we will answer questions, solve problems and share ideas that work. Individual assistance is available at all times.

BONUS: Tech-Talk License

Level 3, you’ll receive Tech-Talk’s complete learning platform so that everyone within your organization can build their tech literacy and skills, achieving greater personal and business success.

• Tech-Talk License for your organization – Whole Shebang.  You will get the weekly Tech-Talk email which you can forward to your employees.  There is no cap on the number of individuals included.
• Tech-Talk Webinars. Everyone within your organization can attend webinars, use the Tech-Talk database, and download the mobile app.
• Co-Branded Login Landing (with your logo and organization’s name) so that when people enter Tech-Talk.com they appreciate the resource is from you.
• Automatic login links to Tech-Talk so there is no need for an individual account nor a unique username to enter Tech-Talk database.

LEVEL #2: Preferred Resource – US$50,000 annually BETA US$25,500 (2 slots available)

Exposure and Endorsement

Level 2 provides monthly “promotional” reminders to both subscribers and end users of your offering in Tech-Talk’s Free Resources.  The objective is to help them know, like and trust you so that they give your outbound sales team a warm reception.

1. A Co-Branded Page for you within the Tech-Talk membership site, with links, images, text of your choice. [EXAMPLE: MasterClass]

2. Two (2) editorial feature articles in the weekly Tech-Talk newsletter per year. [EXAMPLE: Canva]

3. Two (2) content and promotional combo webinars presented jointly with you and Tech-Talk. [EXAMPLE: MasterClass]

4. Two (2) digital posters reminding users of your role in Free Resources sent to all subscribers and users. [EXAMPLE: MasterClass]

5. An agenda item on our bi-monthly Tech-Talk Subscriber Admin Call meeting. [EXAMPLE: MasterClass]

6. A spotlight in monthly “One Idea to Boost Your Numbers” communication to all subscribers. [EXAMPLE: MasterClass]

7. 12 In-Webinar mentions drawn to your specific offering in Free Resources when membership site is explained.

8. 24 listings in Tech-Talk webinar Quick Reference Guides. Your logo, along with brief text and link to you co-branded page, will be included in the Preferred Resources section, along with endorsement editorial.

9. 52 Newsletter placements of logo sent in weekly email to all users and subscribers … linked to your co-branded page. [EXAMPLE]

10. Logo in Sidebar on every content post (1,600+) and search results list, linked to your co-branded page. [EXAMPLE]

11. Top Navigation placement under Free Resources tab. [EXAMPLE]

12. Planning and reporting of execution plan for above editorial support.

Lead Generation

13. 150 leads, 50 of which we will provide a personal referral. This is in the form of a phone call (typically leaving a voicemail message) followed by an email note alerting the library director to expect a call from you. The process will be coordinated with the outbound sales team for optimum timing. Leads will provide: the library name, location, director’s name, phone and email information.

14. Webinar generated leads from attendee comments and chat responses to strategic questions asked to identify interest in your services.

15. Joint promotional webinar(s) with decision makers and influencers.

Training and Help

16. Online, self-paced training video series on selling to the library marketcovers such things as understanding the market, what makes an easier sale, and how to approach these decision makers. The series also includes support materials such as processes, industry terminology and scripts for getting the appointment.

17. Monthly Call and Help Desk.  Library Portal partners can attend the monthly calls for members of this program. In these sessions, we will answer questions, solve problems and share ideas that work. Individual assistance is available at all times.

BONUS: Tech-Talk License

Level 2, you’ll receive Tech-Talk’s complete learning platform so that everyone within your organization can build their tech literacy and skills, achieving greater personal and business success.

• Tech-Talk License for your organization – Whole Shebang.  You will get the weekly Tech-Talk email which you can forward to your employees.  There is no cap on the number of individuals included.
• Tech-Talk Webinars. Everyone within your organization can attend webinars, use the Tech-Talk database, and download the mobile app.
• Co-Branded Login Landing (with your logo and organization’s name) so that when people enter Tech-Talk.com they appreciate the resource is from you.
• Automatic login links to Tech-Talk so there is no need for an individual account nor a unique username to enter Tech-Talk database.

LEVEL #1: Preferred Resource – US$25,000 annually BETA US$12,500 (3 slots available)

Exposure and Endorsement

Level 1 provides monthly “promotional” reminders to both subscribers and end users of your offering in Tech-Talk’s Free Resources.  The objective is to help them know, like and trust you so that they give your outbound sales team a warm reception.

1. A Co-Branded Page for you within the Tech-Talk membership site, with links, images, text of your choice. [EXAMPLE: MasterClass]

2. An editorial feature article in the weekly Tech-Talk newsletter per year. [EXAMPLE: Canva]

3. A content and promotional combo webinar presented jointly with you and Tech-Talk. [EXAMPLE: MasterClass]

4. A digital poster reminding users of your role in Free Resources sent to all subscribers and users. [EXAMPLE: MasterClass]

5. A Subscriber Admin Calls agenda item with our bi-monthly Tech-Talk Subscriber Admin calls. [EXAMPLE: MasterClass]

6. 12 In-Webinar mentions drawn to your specific offering in Free Resources when membership site is explained.

7. 24 listings in Tech-Talk webinar Quick Reference Guides. Your logo, along with brief text and link to you co-branded page, will be included in the Preferred Resources section, along with endorsement editorial.

8. 52 Newsletter placements of logo sent in weekly email to all users and subscribers … linked to your co-branded page. [EXAMPLE]

9. Logo in Sidebar on every content post (1,600+) and search results list, linked to your co-branded page. [EXAMPLE]

10. Top Navigation placement under Free Resources tab. [EXAMPLE]

11. Planning and reporting of execution plan for above editorial support.

Lead Generation

12. 75 leads, 25 of which we will provide a personal referral. This is in the form of a phone call (typically leaving a voicemail message) followed by an email note alerting the library director to expect a call from you. The process will be coordinated with the outbound sales team for optimum timing. Leads will provide: the library name, location, director’s name, phone and email information.

13. Webinar generated leads from attendee comments and chat responses to strategic questions asked to identify interest in your services.

14. Joint promotional webinar(s) with decision makers and influencers.

Training and Help

15. Online, self-paced training video series on selling to the library marketcovers such things as understanding the market, what makes an easier sale, and how to approach these decision makers. The series also includes support materials such as processes, industry terminology and scripts for getting the appointment.

16. Monthly Call and Help Desk.  Library Portal partners can attend the monthly calls for members of this program. In these sessions, we will answer questions, solve problems and share ideas that work. Individual assistance is available at all times.

BONUS: Tech-Talk License

Level 1, you’ll receive Tech-Talk’s complete learning platform so that everyone within your organization can build their tech literacy and skills, achieving greater personal and business success.

• Tech-Talk License for your organization – Whole Shebang.  You will get the weekly Tech-Talk email which you can forward to your employees.  There is no cap on the number of individuals included.
• Tech-Talk Webinars. Everyone within your organization can attend webinars, use the Tech-Talk database, and download the mobile app.
• Co-Branded Login Landing (with your logo and organization’s name) so that when people enter Tech-Talk.com they appreciate the resource is from you.
• Automatic login links to Tech-Talk so there is no need for an individual account nor a unique username to enter Tech-Talk database.